TECHSIGNSigns that Work™

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Signage for Your Local and Distant Facilities

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Serving Global Real Estate, Facilities and Office Managers

"While you're contemplating how your new sign will look — we’re contemplating how new your sign will look 10 years from now"

Attribute #6 — Signs that Work

Signs that Work are Signs Worth Owning

It takes deliberate effort to make Signs that Work versus just making signs.

It’s more than picking out appropriate materials and you're done. Signs that Work take further planning:

  • Communication of your product ensured:
    1. Review your sign's graphics capability to convey its message
    2. Review the sign's destination to check for interference
  • Materials and methods for your product ensured:
    1. Soundly built within thresholds inherent in both materials and method
    2. Secure attachments preconfigured for site-specific decor and substrates
  • Deterioration less likely where installed:
    1. Appearance deteriorating from environmental changes
    2. Tampering, either accidental or intentional
    3. Attachment loosening
  • Value realized over time:
    1. Value engineering to look good for less
    2. Appearance that looks newer for longer will yield intangible benefit
    3. Maintenance or replacement needs lessened, reducing expenses
    4. Means to remove and relocate extends useful life of the product
  • Joy of ownership amplified with enhanced utility or convenience

9 Attributes constitute Signs that Work

See a handy checklist of 9 essential attributes for your signs

Plan for everything and assume nothing

Signs that don’t work stem largely from non-stated goals, erroneous assumptions, and unintended consequences. Therefore preliminary intervention creates Signs that Work.

Early initiative can uncover adverse conditions that might need to remain in place. We tackle the problem and preserve value by defensively optimizing specifications. Resulting signs, when built, will work in the best way possible.

Signs that Work are made before they are manufactured

If you wait too long to address signs, you’ll inevitably lack the time to ensure your signs will work. Contact Techsign Now.

Communication can be diminished when it is assumed and not planned

Surroundings can challenge communication if not recognized beforehand and the sign’s specs have not been modified to counteract.

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Diminished Communication Looks Like This

Camouflage Effect

camo effect sign

Camouflage can unintentionally appear when mirror-polished letters are in the vicinity of complicated scenery.

Commentary & Solution

This condition is directionally dependent. The sign approached from another direction might be more easily seen and read.

One suggested specification change would have been to swap finishes among the letters and the background. It would be easier to read, but lettering would still need to be picked out from the busy background.

There are other workarounds that would support immediate recognition and clear legibility, but that would go beyond the scope of this example display.

Murky Effect

murky sign

It's clear to see this sign is immersed in darkness. Why that's so might not be readily apparent.

Commentary & Solution

This is a tough place for a sign, just above strong sunlight streaming in from the glass entrance, creating a bit of silhouette for the entire wall surface.

Both lettering and background appear to be satin stainless steel; given a warm cast from the surrounding light and stone. Stainless steel, reactive to light, also reflects darkness and shadow that is opposite the sign. Errant light happens to fall on a portion of the sign.

Additional lighting fixtures added after the fact would be conspicuous; the architecture is tightly accounted for.

The workaround: Higher contrast among lettering and background would have helped the sign's visibility; a less reflective surface characteristic would have prevented the darkness reflections.

Chameleon Effect

chameleon sign

A chameleon is a lizard whose body can adopt the color of the surface it is resting on. This is a lettering method that unintentionally mimics that.

Commentary & Solution

Subtlety might not be the most appropriate means to do a building identification number.

The plus side of the balance sheet is it's permanence. The negative side is all the tardy and stressed people looking for the address into perpetuity.

Silver leaf could be added to the incised lettering, creating a contrast with the background.

Shadow Obstruction Effect

shadow sign

Strong sun casts strong shadows, elongated at certain angles of incidence. This adds uninvited message confusion for a good portion of sunny days.

Commentary & Solution

Stood-out lettering looks nice, but there's a practical limit to the length of hardware — in addition to how much hardware is exposed.

All well and good, but when it's combined with sunlight, lettering on stilts inadvertently makes for part-time legibility.

This kind of arrangement is best seen on overcast days. On sunny days, this is what you get.

Advice would be to lose the pin length for the spot in which this sign is situated.

Low-Contrast Effect

low contrast sign

This is a 2018 branding initiative that's not working. There is a stark need of contrast.

Commentary & Solution

Camera position is pulled back to lend context. It recreates what you'd see from a vehicle driving on a fast-moving approach.

This perspective represents the sweet spot from which the sign should be clearly legible.

The fact that it's a hospital is not readily apparent, as is the second line of text almost impossible to discern.

No easy specification tweak, other than having applied fundamentals beforehand supporting visibility and legibility.

The present effort can be patched up to lend higher contrast in order to salvage the majority of what's been fabricated.


Signs that Work

9 Attributes

1) — Communication.

Your sign works when it is Visible, Legible, Understood.

The primary goal of a sign is communication. Clear graphics are only one part of the equation. The other part concerns proactive measures to counteract detriments that will obscure your message or conceal your sign where it is situated.

  • Full time visibility is preferred, not part time.
  • Visible and legible from any and all practical angles of approach.
  • Legible with attention paid to proximity near and far.

2) — Consistent with your Brand and Profession.

Layout and materials dress your message and reinforce your market position.

3) — Tailored to Fit.

Your sign works when it occupies just the right amount of space.

4) — Coordinate with your Surroundings.

Your sign works when it looks like it belongs.

5) — Planned for Feasibility.

Your sign works when its content and attachment is furnished in compatible specifications.

Materials have limitations, as do sign-making techniques, as do installation substrates. A feasible project considers all variables, leading to a specification compromise that is your curated short list from which to choose.

6) — Planned for Durability.

Your sign works when it goes the distance.

Each sign should be suitably equipped to help counter conditions to which it will be exposed. It includes attachment, weathering, and proximity to the public.

7) — Planned for Affordability.

When budgets are low, get there with lower cost material and methods delivering maximum benefit emphasizing style and communication.

8.) — Planned for Safety.

Your sign works when it's build and attachment reduce liability.

9.) — In accord with Local and Federal Law.

Your sign works when it conforms to prevailing rules and laws.