TECHSIGNSigns that Work™

About ...

TECHSIGN, LTD. furnishes and installs custom signage and custom graphics.

We implement each project to the specifications of professional designers from various disciplines.

We also furnish turnkey projects of our own design and specifications when contacted directly by sign buyers.

In continuous business since 1985, unsolicited testimonials arrived with regularity, ranging from those sent by postal mail back in the day to those sent by email.

Some clients have been with Techsign for 18 years, 5 of whom we have twice handled brand changes, either global or regional. For 1 client we changed brands 4 times.

20 design firms own signs by Techsign. 5 of them are brand managers: Arnell Group, Siegel & Gale, Landor Associates, Diefenbach Elkins (FutureBrand) and Neubrand.

Then, at my prior employer

That’s Lenny LaRosa, my mentor, instructing me to take his place as Plant Manager of the architectural sign company we worked for.

Recently, at Meadows Office Interiors

I’m asking the panel about changes taken place at the Empire State Building in preparation to house LinkedIn’s new corporate offices.

Photo credit: Josh Wong

TECHSIGN was founded in 1985 by me, Savas Kay, upon having parted ways with my prior employer. I cannot say in all honesty, “... and I never looked back.”

It was there I developed the skills to venture out. The architectural sign company I worked for was a powerhouse in its day. At its height, I scheduled 35 workers doing as many as 125 simultaneous projects. Those consisted of multiple hotels and corporate headquarters, individual offices; base building signs for newly constructed buildings, and so forth.

There were no personal computers or internet to rely on. Manufacturing was manual as were systems of control. Because the business required manual sign-making skills in short supply, there were few capable competitors.

The landscape soon changed. Computerized innovations enabled new sign shops to proliferate. As old skills gave way to new ones, one thing remained clear: It’s what you do with the box of crayons that matters.

From the perspective of one who’s bridged from manual to computerized, as much as things have changed, much remains the same.

Remaining the same is growing our skills by repeated creative challenges. This has traditionally included knowing when to step out of our narrow focus and outsource where necessary in order to fill in the gaps to a solution. What’s changed is that instead of relying on nearby industrial zones (steadily evaporating), we rely on global trade resources in an age of specialization.

While a buyer might be contemplating how their new sign is going to look, we’re contemplating how new their sign will look ten years from now.

We concern ourselves with how well the sign will work.

Our design development results in signage in accord with the originating designer’s intentions.

With but a deft tweak or two, we can elevate a project’s feasibility, appearance, functionality, durability, or value. Improvements can arise at no additional cost.

When budgets are low, deliver maximum benefit in the chosen material & technique by emphasizing sound foundational aspects.

There is an art to getting it right the first time — part of which is anticipating and bypassing the myriad steps where it can go wrong. Mitigating external hurdles and keeping outside influence in check is where an ordinary project transforms into an accomplishment.


There is no reluctance or abandonment. When your extensive signage project is finished, we’ll remain to handle the menial odds and ends with the same dispatch and enthusiasm as in the beginning.



  • Purchase materials from local suppliers to the extent the project allows.
  • Plan sufficient yield from materials we use, creating less waste.
  • Recycle our waste material.


We have:

  • Periodically donated new signage.
  • Given to good causes.
  • Supported non-profits aligned within our industry.

What clients say

"For several years, I have had the opportunity to work with the creative service professionals at TECHSIGN. We find that they deliver as promised, focus on existing branding or can create new branding as required. Price, creative focus and client services is what they do best while working within a determined time frame."

Frances C. Pionegro
Facilities Manager
Liz Claiborne, Inc.



Seen in this 1983 photo from my former employer’s brochure is that of Maurice, a sign for hotel Le Parker Méridien, designed by heavyweights Guillon, Smith, Marquart & Associés, Ltée.


Depicted in my former employer's brochure is a curved polished brass frame that I had outsourced to what is now Milgo Bufkin.

Milgo had the gigantic machine tools to fashion the frame to our specifications. We did the mirror-polishing, degreasing and spray-lacquering and we furnished the concealed means of attaching the 1/2 inch thick smoked acrylic plastic sign face. We also purchased the stainless steel wire that suspended the sign from the ceiling.

Yesteryear’s state-of-the-art was found in the hands and brains of craftspersons. They achieved effects by extending the capability of basic shop tools by arriving at workarounds. Still, there comes the project where one or more parts of it go beyond in-house capability.

That polished brass letter M? Done in house. By state-of-the-art craftspersons who created an ingenious table extension that supported the letter M while it was band-sawed to shape. Yes — that letter M was cut by hand and in one contiguous piece.